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Following
are the costs for writing, coordinating your PR campaign, and sending out an
e-mail queries to the media, speaking bureaus, and meeting planners.
- writing a
book or book proposal - $150 an hour; $8000-15,000 for a book;
$2000-5000 for a book proposal
- writing query
letters or press releases - $100-125
- writing Website
copy - $100-150 an hour
- developing and
implementing a PR or social media campaign - $75-100 an hour
Call for specifics on
consulting, speaking, workshops, and seminars, and we will put you in touch
with the appropriate professional on our team to work out
arrangements.
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E-mail press
releases and query letters to the media are
sent out within 1-2 days of your order. Responses are generally
within 1-2 days. Pick any 3 beats for your order (ie: Business,
Health, Science, Lifestyles, Etc.) and we will send your PR
release or query letter to the editors or
producers who handle that beat. Additional beats are $50 each.
A complete list of the different beats and the approximate size
is listed below, though the exact number will vary because of
month to month changes in the media. Expect about a 10%
return rate due to the volatility of the media, despite monthly
updates in our databases. We obtain our data from three
different industry sources.
|
Type of
Media |
E-Mail Query |
All Beats in
Media Category |
|
National and Local
Newspapers
|
$250.00 |
6000 |
|
National Magazines |
$250.00 |
11,000 |
|
Radio
Talk Show Hosts and Producers |
$250.00 |
1500 |
|
Radio Station News, Drive Time, and Program
Directors
|
$250.00 |
800 |
|
TV Shows, News, and Program Directors |
$250.00 |
1300 |
|
Online
Media and Blogs |
$250.00 |
1100 |
|
Wire Services
and Syndicates |
$250.00 |
300 |
|
Any 2
of the 7 Media Services Listed Above |
$450.00 |
- |
|
Any 3 of the 7
Media Services Listed Above |
$600.00 |
- |
|
Any 4 of the 7
Media Services Listed Above |
$700.00 |
- |
|
Any 5 of the 7
Media Services Listed Above |
$800.00 |
- |
|
Any 6 of the 7
Media Services Listed Above |
$875.00 |
- |
|
All 7 Media Services |
$950.00 |
- |
|
Additional Beats $50 each |
|
|
|
|
|
|
|
Writing a Query
Letter
(from 2-3 pages about your project and you) |
$125.00 |
|
|
Writing a Press
Release
(from 2-3 pages about your project and you) |
$125.00 |
|
|
Writing a Query
Letter and Press Release (from 2-3 pages about your
project and you) |
$225.00 |
|
|
|
|
|
|
APPROXIMATE SIZE OF BEATS IN DIFFERENT MEDIA |
|
Beat |
News
papers |
Mags |
Radio |
TV |
Wire
Services |
Online |
|
Arts/Entertainment |
700 |
950 |
150 |
170 |
40 |
150 |
|
Business |
1200 |
3000 |
160 |
350 |
120 |
180 |
|
Communications/Media |
35 |
300 |
15 |
15 |
- |
10 |
|
Computers/Technology |
60 |
350 |
10 |
10 |
10 |
150 |
|
Education |
250 |
230 |
15 |
15 |
10 |
250 |
|
Energy/Environment |
80 |
280 |
10 |
10 |
15 |
15 |
|
Family |
50 |
300 |
- |
- |
- |
50 |
|
Fashion and
Beauty* |
230 |
1450 |
10 |
70 |
20 |
25 |
|
Food &
Beverage |
150 |
700 |
- |
50 |
5 |
40 |
|
General
Science |
110 |
680 |
15 |
25 |
10 |
100 |
|
Government/Politics* |
2000 |
1200 |
600 |
780 |
25 |
2000 |
|
Health/Fitness/Medical |
240 |
1050 |
10 |
80 |
15 |
70 |
|
Home* |
450 |
1100 |
190 |
290 |
70 |
500 |
|
International |
750 |
600 |
400 |
800 |
250 |
80 |
|
Investment/Money/Finance |
150 |
400 |
15 |
30 |
50 |
50 |
|
Legal |
600 |
270 |
50 |
120 |
40 |
20 |
|
Lifestyle/Features |
1000 |
1900 |
190 |
460 |
60 |
100 |
|
Professional
Services* |
600 |
2000+ |
2400 |
2500 |
80 |
2000+ |
|
Retail* |
150 |
490 |
20 |
200 |
25 |
370 |
|
Society and
Culture* |
2300 |
2000+ |
1250 |
1400 |
200 |
2000+ |
|
Sports/Recreation |
1200 |
700 |
100 |
125 |
50 |
10 |
|
Travel |
80 |
250 |
- |
10 |
5 |
10 |
|
Radio Talk
Shows* |
- |
- |
1500 |
- |
- |
- |
|
Women's
Interests |
1000 |
550 |
500 |
500 |
50 |
1000+ |
|
Total (Rounded
Off) |
11,000 |
20,000 |
2700 |
5200 |
1100 |
6800 |
*From
Additional Database Source
|
Type of Project |
E-Mail Query |
|
Speaker Bureaus
|
$250.00 |
|
Meeting Planners - All |
$700.00 |
|
West Coast (1200+) |
$250.00 |
|
East Coast (1500+) |
$250.00 |
|
South (1400+) |
$250.00 |
|
Southwest (800+) |
$250.00 |
|
Midwest (1300+) |
$250.00 |
|
Northwest (400+) |
$250.00 |
|
Any 2 Regions |
$380.00 |
|
Any 3 Regions |
$500.00 |
|
Any 4 Regions |
$600.00 |
|
Any 5 Regions |
$650.00 |
|
|
|
|
Speaker Bureaus
and All Meeting Planners |
$800.00 |
|
Speaker Bureaus, Meeting Planners, and All 9 Media
Package |
$1500.00 |
|
|
|
|
Writing a Query
Letter
(from 2-3 pages about your project and you) |
$125.00 |
|
Writing a Press
Release
(from 2-3 pages about your project and you) |
$125.00 |
|
Writing a Query
Letter and Press Release (from 2-3 pages about your
project and you) |
$225.00 |
|
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