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COSTS FOR DOING PR TO CONTACT THE MEDIA

Following are the costs for writing, coordinating your PR campaign, and sending out e-mail queries to the media,

WRITING YOUR MATERIALS

   - writing query letters or press releases - $100-125
   - writing articles - $100-200 for 500-1000 word articles (20c a word)
   - writing Website copy - $125-150 an hour or 20c a word
   - writing a book or book proposal - $150 an hour; $2000-5000 for a book proposal; $8000-15,000 for a book; 

E-MAIL PRESS RELEASES & LETTERS TO THE MEDIA

E-mail press releases and query letters to the media are sent out within 1-2 days of your order.  Responses are generally within 1-2 days. 

We target your release to any appropriate categories based on your topic.  The exact number of contacts will depend on your subject area and month to month changes in the media, although we do a search of our regularly updated PR database within a few days of your order. 

Expect about a 10% return rate due to the volatility of the media. 

Type of Media

E-Mail Query

All Beats in 
Media Category

National and Local Newspapers, Wire Services and Syndicates

 $250.00

1500+

National Magazines

  $250.00

2000+

Radio Talk Show Hosts and Producers, Radio Station News, Drive Time, and Program Directors

  $250.00

2000+

TV Shows, News, and Program Directors

  $250.00

1300+

Online Media and Blogs

  $250.00

2000+

Any 2 of the 7 Media Services Listed Above

  $400.00

-

Any 3 of the 7 Media Services Listed Above

  $500.00

-

Any 4 of the 7 Media Services Listed Above

 $550.00

-

All 5 Media Services

$600.00

-

 

 

 

Writing a Query Letter or Press Release
(from 2-3 pages about your project and you)

    $125.00

 

Writing a Query Letter or Press Release with an E-Mail Query
(from 2-3 pages about your project and you)

    $100.00

 

 

 

 





THE PR & NETWORKING CONNECTION
3527 Mt. Diablo Blvd. #273
Lafayette, Ca 94549
P: (925) 385-0608      F: (925) 385-0880 

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