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COSTS FOR DOING PR TO CONTACT
THE MEDIA
Following are the costs for writing, coordinating your
PR campaign, and sending out e-mail queries to the media,
WRITING YOUR MATERIALS
- writing query letters or press releases - $100-125
- writing articles - $100-200 for 500-1000 word articles (20c
a word)
- writing Website copy - $125-150 an hour or 20c a word
- writing a book or book proposal - $150 an hour; $2000-5000 for
a book proposal; $8000-15,000 for a book;
E-MAIL PRESS RELEASES
& LETTERS TO THE MEDIA
E-mail press
releases and query letters to the media are sent out within
1-2 days of your order. Responses are generally
within 1-2 days.
We target your release to any appropriate
categories based on your topic. The exact number of
contacts will depend on your subject area and month to month
changes in the media, although we do a search of our regularly
updated PR database within a few days of your order.
Expect
about a 10% return rate due to the volatility of the media.
Type of Media
|
E-Mail Query
|
All Beats in
Media Category
|
National and Local Newspapers,
Wire Services and Syndicates |
$250.00
|
1500+
|
National Magazines |
$250.00
|
2000+
|
Radio Talk Show Hosts and Producers,
Radio Station News, Drive Time, and Program Directors |
$250.00
|
2000+
|
TV Shows, News, and Program Directors |
$250.00
|
1300+
|
Online Media and Blogs |
$250.00
|
2000+
|
Any 2 of the 7 Media Services Listed
Above |
$400.00
|
-
|
Any 3 of the 7 Media Services Listed
Above |
$500.00
|
-
|
Any 4 of the 7 Media Services Listed
Above |
$550.00
|
-
|
All 5 Media Services |
$600.00
|
-
|
|
|
|
Writing a Query Letter or Press Release
(from 2-3 pages about your project and you) |
$125.00
|
|
Writing a Query Letter or Press Release with
an E-Mail Query
(from 2-3 pages about your project and you) |
$100.00
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